Client

Arilds Vingård

Project type

UX Design

UI Design

Project year

2024

Arilds Vingård is located in Kullabygden on the northwestern coast of Skåne, with 125,000 vines they are one of Sweden's largest vineyards. Over the years the business has developed and today you can also find glamping, hotel services, and a restaurant.
We have developed a new visual identity with the aim of strengthening Arilds Vingård's position in the market to reach a broader target audience. We have also created a more user-friendly and integrated booking experience by streamlining and optimizing the booking flow. The project has also included updating their digital presence, where we have worked on how Arilds Vingård should communicate with its guests.
In this project, I had a greater responsibility for the marketing strategy and marketing materials. I also participated in UX/UI design for the project.